Whether you are new to pay per click or struggling with an existing campaign…pay per click management can take your budget and your goals to a whole new level of effective advertising.

WHAT IS PAY PER CLICK, ANYWAY?

bid on the exact search words and key phrases that people use in search engines to find your products/services.
when your terms are searched for in a major search engine, the result is an eye-catching ad to promote your products/services.
your ad may be seen in the major search engines hundreds or even thousands of times each day but you ONLY pay when your ad is clicked on (bids start at 3 cents per click and go up)

PAY PER CLICK ADVANTAGES?

- Fast results. Traffic to your website in days, not weeks or months like other Internet marketing.
- Sales and specials can be offered online within minutes.
- Warm leads. Potential buyers are searching the Internet for what you have to offer.
- Regional marketing options (by country, state, city or radius).
- Reach over 80% of all Internet traffic with first page exposure for your website on every major search engine (*when your terms are searched for and you are bidding in the top three positions).
- Automated Bidding. This is the biggest competitive advantage in pay per click because you can have your Google, Overture and Enhance bids adjusted a minimum of once every hour, 24 hours a day, 7 days a week. If you want to maintain top positioning, automated bidding will work hard to keep you ranked high. If you want to stay in the best position for the best price, automated bidding will make sure you are not over-paying or getting caught in PPC bidding wars. If you want to turn off your account on certain days (holidays? weekends?) or on and off for certain hours…automated bidding can do that (some on/off limitations in Google).
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**There have been many recent changes that have considerably increased the amount of time it now takes to set up and/or manage a successful pay per click account. As you are learning about PPC advertising, how it works, all the tricks, etc….please take into account that currently, there is NOT one method for setting up a successful PPC account. There are too many variables involved including: display URL, landing pages, product(s) or service(s) being offered, click through budgets, target audiences (age, race, sex, etc), regional advertising used/not used, types of keywords selected, keyword popularity, keyword positioning goals, etc. that can affect HOW your PPC campaign is set up and/or managed.

STARTING NEW PAY PER CLICK ACCOUNTS?

Jumpstart your advertising campaign and save money from the beginning…having an expert set up your pay per click accounts will get your accounts up and running quickly and efficiently. With Creative Mouse, you won’t have to worry about the time consuming learning curve. You also won’t have to worry about costly mistakes - with your advertising account set up correctly, you can avoid unwanted clicks and keep your ads in the positions that provide the most clicks for the least amount of money. By having your accounts professionally managed, monitored and improved every month, you can get more for your pay per click marketing budget! Click here for details on Google, Overture and Enhance pay per click advertising services

OPTIMIZING & IMPROVING AN EXISTING PAY PER CLICK ACCOUNT

By having your pay per click accounts professionally managed and monitored, you can save money and greatly improve the overall performance of your advertising campaign! Some clients have cut their click through budgets 50% and still increased the number of clicks. You can take advantage of all the insider’s tricks and knowledge for optimizing pay per click campaigns to squeeze the most out of your advertising investment. Click here for details on Google, Overture and Enhance pay per click advertising services

Considering setting up and/or managing pay per click yourself? Click here for free step-by-step instructions for setting up a new pay per click account.

Ready to get started? Click here for pay per click service options.

Creative Mouse
sales@creative-mouse.com
7327 SW Barnes Rd., Suite 523
Portland, OR 97225
tel: 866.664.4343
fax: 866.664.4343