Creative Mouse had a creative idea. Reward their customers and intice prospective customers. So Creative Mouse started sending out Creative Mouse Mugs and filling them with Starbucks Gift Cards. Just a way to say thank you to current clients and great way to start off a relationship with a prospective customer. Creative Mouse clients love the mugs and love the option to fill it with creativity and free Starbucks coffee. See below how to get started with a fun creative idea for your company.

Making Starbucks Cards work

The Starbucks Card is a flexible marketing tool that many businesses have successfully used as a thank you, an incentive and a reward for customers and employees. Please review their customer feedback below and start brainstorming about roles the Starbucks Card can play in your next campaigns.

A couple of the most winning strategies have been persuading customers to use credit cards for auto-payments and garnering customer referrals with Starbucks Cards. They will customize the accompanying Card carriers with messages and business logos, ship Cards to multiple addresses and offer bulk order discounts. Starbucks is a leading and well-recognized brand associated with high quality products and outstanding service. The Card is the perfect reward to inspire high performance or persuade clients to upgrade services.*

To place an order, please call 1-800-611-1669.

Customer Incentive

Client: The San Francisco Chronicle is the largest Northern California newspaper with over 400,000 in circulation.

Objective: Use a $10 Starbucks Card to motivate their cash-paying customers to convert to credit card payment.

Campaign: The promotion ran for three months and was inserted into customer’s bills. The Chronicle’s goal was to receive 500 conversions during the three months.

Results: The Starbucks Card yielded 1,300 conversions. Chronicle customers who pay by credit card are retained seven times longer than cash paying customers.

Next Step: The Chronicle plans on using the Starbucks Card in its next campaign to convert cash-paying customers to credit card payment.

Client: Leading national bank with over $275 billion in assets.

Objective: Motivate existing customers to add a check card to their account.

Campaign: Mailed $10 Starbucks Card in carrier with bank’s logo and custom message.

Results: Over 68,000 customers responded, exceeding expectations by over 1,260%.

Next Step: Analysis has proven a positive return and customers are continuing to use the check cards at higher usage levels than customers who did not respond.

Employee Incentive

Client: Recruiting company for Registered Nurses on travel assignments.

Objectives: Administer questionnaire and reward nurses for their hard work.

Campaign: Nurses received a $5 Starbucks Card for answering a poll and as an employee gift during Nurses Week.

Results: Received over 19% percent poll response (far exceeding expectations); and the Card has received high praise from recipients.

Next Step: Mailed out the Starbucks Card again as a gift for Nurses Week in 2003.

Comments: “The Starbucks Card has a high perceived value and is very convenient for our nurses. The Cards are small, so they are easy to store and cost-effective to mail out.”
– Brand Manager

Customer Reward

Client: A national home inspection franchise.

Objectives: Show customer appreciation and generate referrals from current customers.

Campaign: A $5.00 Starbucks Card with a personalized message and company logo on the carrier was used to thank customers and encourage referrals.

Results: Approximately 10% of customers are referring new business, exceeding campaign results tenfold.

Next Step: Expanding this effective strategy to the entire home inspection network.

Comments: “Starbucks Business Gifts and Rewards provided us with a strategic marketing tactic to encourage past clients to refer our services to their acquaintances. The relationship between our company and Starbucks had a dynamic impact on our clients and incremental sales.”
– Director of Marketing Services

Employee Reward

Client: A leading mortgage/financial company.

Objectives: Improve employee satisfaction by recognizing employee contributions.

Campaign: On-the-spot rewards of $5, $10 and $25 Starbucks Cards.

Results: Employees have commented that a $5 Starbucks Card is a meaningful gift. Managers have been able to keep their budgets under control, while offering a nice incentive.

Next Step: The Starbucks Card will be offered as the reward-of-choice for employees.

Comments: “I think Starbucks is a successful reward option for my company because we are nationwide with corporate offices and branches throughout the United States. I do no have to worry when I send out a Starbucks Card to reward an employee that he or she lives in an area where there isn’t a store to redeem the Card.”

Business Gift

Client: One of the largest accounting firms in the world.

Objectives: Memorable gift for an annual national accounting conference.

Campaign: Presented attendees a box of chocolates and a $10 Starbucks Card in a carrier with the company logo and custom gift message.

Results: Feedback from the conference was tremendous from both clients and firm partners, including thank-you calls.

Next Step: Will use the Starbucks Card at other functions including client meetings, in-house meetings, welcome gifts and as an incentive.

Comments: “Everyone loved the gifts. We have been pleased with the entire decision to go with Starbucks.”

Let Creative Mouse fill your Creative Mouse Mug up with a free Starbucks Gift Card. Contact Creative Mouse today to find out more.

Creative Mouse
sales@creative-mouse.com
tel: 866.664.4343
fax: 866.664.4343